Loaded Magazine - April 2012
English | 118 Pages | True PDF | 52MB
Loaded, first published in 1994, is a British magazine for men that is
considered to be the "original lads' mag". Its motto is "For men who
should know better". At its peak in the late 1990s it sold over 450,000
copies each month, but by 2012 had collapsed to below 35,000. Between
2003-2006, Loaded won numerous industry awards for design and
journalism, including 'best designed fashion pages' at the Magazine
Design Awards, for a spread of dogs photographed wearing jewellery.
Loaded staff writer Jeff Maysh won five industry awards for journalism,
including MJA Feature Writer of the Year, and PTC New Monthly Consumer
Journalist of the year.
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